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Taxpayers foot the bill for agency name change
"KCRA asked for records regarding how much federal tax money the State of California's Health Benefit Exchange has spent to change their name to "Covered California." In searching through expense records, the exchange spent $220,000 to hire a PR firm and run names by multiple focus groups to determine if it was a good "brand" for the exchange. Critics say it's another example of over-spending while Covered California claims it's important to get as many insureds into the exchange as possible."