IRE members have access to a Web-based data exploration application to quickly and easily analyze demographic data while on deadline.

ESRI and IRE made a special agreement to offer ESRI data to IRE members at no cost. This program will save journalists time and money by making ESRI data available in an easy-to-view format. A complimentary Business Analyst Online (BAO) Basic subscription through Dec. 31, 2010 is available to all IRE members. BAO combines GIS software technology with extensive demographic data for the United States in the form of reports and maps.

Reporters can use BAO to investigate demographic patterns and compare areas through interactive maps. Visit IRE’s ESRI BAO page to find out more.