Making data-informed design decisions
What is A/B testing, and why does it matter in the newsroom? In this session, we will talk about the basics of A/B testing, what you can learn from testing your sites and apps and how to make use of A/B testing in the context of a newsroom and the larger organization that it’s a part of.
Tyler Fisher is the deputy director of technology at News Catalyst. Previously, Tyler worked as a news apps developer at POLITICO and NPR. @tylrfishr
Josh Kadis is director of product development at Alley Interactive and is responsible for bringing Alley’s internally developed technologies and products to market. Prior to Alley Interactive, Josh was senior technologist at Quartz where he led efforts to improve design processes by incorporating site analytics data and A/B testing. He developed Quartz’s custom WordPress API and plugins while overseeing the development of Quartz’s Backbone.js web application. @kadisco
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