The person on the other end of the phone: Working with corporate communicators during a crisis

  • Event: 2017 IRE Conference
  • Speakers: Seth Lubove of Sitrick and Company; Mark Hass of ASU Walter Cronkite School of Journalism
  • Date/Time: Thursday, Jun. 22 at 9:00am
  • Location: Grand Canyon 6
  • Audio file: Only members can listen to conference audio

**Moderated by Mark Hass, ASU Walter Cronkite School of Journalism

Strategic communicators are key players when an organization is facing a crisis. What are the best techniques to have a working relationship with these professionals? What guidelines and principles are framing their work? This session is designed to help reporters understand the demands on strategic communicators during a crisis and how to work with them effectively.

Speaker Bios

  • Mark Hass is a professor of practice at the Walter Cronkite School of Journalism and Mass Communications and the W. P. Carey School of Business at Arizona State University. He has more than three decades of experience as a journalist, entrepreneur and strategic communications professional. He worked as CEO of the PR firms Edelman U.S. and MS&L Worldwide, and as an editor at The Detroit News, The Miami Herald and the Syracuse Post [email protected]

  • Seth Lubove joined Sitrick And Company in 2013 after a 30-year career in magazine, newspaper and wire service journalism, which included serving as an editor, bureau chief and reporter for Bloomberg News and Forbes. Mr. Lubove was also a staff writer at Florida Trend magazine, a reporter in the Pittsburgh bureau of the Wall Street Journal, and a business reporter at the Miami Herald. His representation includes clients in asset management, litigation, and bankruptcy.

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