Promoting the investigation
**Moderated by Steve Suo, The Oregonian/OregonLive
Investigations have the biggest impact when they’re widely read and when readers let elected leaders know it. But a gripping title and great visuals aren’t all it takes to land a motivated audience. Three leading professionals show how to use audience research, marketing campaigns and social media to ensure your best investigative work reaches people who care. Learn what reporters and editors can do to engage viewers before, during and after launch. Know when to bring the social engagement team into the planning process. Whether you’re a newsroom of one or a national outlet with its own marketing department, you’ll walk away with new ideas for promoting stories and the value of investigative reporting.
Bridget Botelho is Mother Jones' communications strategist and is based in San Francisco. Before joining MoJo, Bridget was a communications manager at Youth Radio, and she has an extensive background in communications work across media and issues of public interest. @bridgebotelho
Suzanne is the corporate marketing lead for Hearst Television, one of the country’s most respected broadcast groups. Working with Hearst Creative Service Directors, she helps position Hearst TV stations as distinct local news brands for Breaking News/Weather, Politics, and Enterprise. Suzanne has been in her current role as VP, Promotion and Marketing for six years and previously served as Creative Services Director at Hearst’s WESH-TV in Orlando and WISN-TV in Milwaukee after similar roles at WLUK-TV and WXOW-TV. An Iowa native, Suzanne is a University of Wisconsin – La Crosse graduate
Jessica Pucci is a professor of practice at the Cronkite School, specializing in data analytics and audience engagement. Previously, Pucci directed content strategy for clients such as Bed Bath & Beyond, and she spent a decade in consumer magazines, serving most recently as DRAFT Magazine's managing editor. Pucci holds a master’s degree in journalism from the University of Missouri, and a bachelor’s degree in journalism from the University of Wisconsin. @jessica_pucci
Steve Suo is The Oregonian/OregonLive's managing producer for watchdog and data-driven enterprise, a team of investigative reporters and numbers geeks that promotes accountability journalism across the newsroom. As a reporter, Steve's groundbreaking work on the methamphetamine trade made him a 2005 Pulitzer finalist in national reporting and an IRE Phillip Meyer award winner. He shared the 2007 Pulitzer in breaking news with a team of reporters from The Oregonian. He received his masters in public policy from Harvard's Kennedy School of Government.
Social Media: Before, During & After the Investigation
Jessica Pucci guides you through how to use social media during every stage of your investigation.
Thinking Audience and Impact
The communications strategist for Mother Jones teaches you how to thing about audience and impact with your investigations.