IRE Commons: Your investigation is done - make it go viral!
Investigative reporters can invest months, even years, on a project. But if they don't invest the time to create a strategy to roll it out on traditional and social channels, it may not reach the audience it needs to have the impact it deserves. This session will highlight building a playbook for strategically marketing great work.
Rick Hirsch is managing editor of The Miami Herald, where he has worked as a reporter and editor for 39 years. He is responsible for day-to-day oversight of The Herald’s news content on digital platforms and print. He also supervises newsroom recruiting and training. He's led coverage of numerous disasters, from including a key role in coverage of Hurricane Andrew and its aftermath, which won a Pulitzer Prize for Public Service. @rickhirsch
You've worked hard on your investigation. Get it read!
Once you’ve determined which platforms would be most effective for reaching your audience, you need a distribution plan. For large-scale enterprise and watchdog pieces, more formal and advanced planning is required. Here is a checklist to give you an idea of what kind of planning needs to be done.