Lunchtime Discussion: Measuring impact
**Moderated by Rabia Mir, University of British Columbia
How do you measure the impact of investigative reporting for the purposes of fundraising? The growing crop of non-profit centres are developing algorythms to quantify the impact of the reporting.
David Beers is founding editor of The Tyee and Tyee Solutions Society, Canadian digital pioneers in publishing independent investigative reporting. He served as senior editor at Mother Jones Magazine, the Vancouver Sun, and the San Francisco Examiner. His writing has garnered national magazine awards in the U.S. and Canada. He is an adjunct professor at the University of British Columbia Graduate School of Journalism.
Tracey Friesen is the communications director of the David Suzuki Foundation. She has been an active contributor to Vancouver’s media sector for over 25 years and recently published the book Story Money Impact: Funding Media for Social Change. During her decade at the National Film Board, she earned credits on nearly 40 film and digital projects. Since the NFB, Tracey has done contracts with Mindset Foundation, Inspirit Foundation, DOC and Creative BC, plus was director of programming during the start-up phase of Roundhouse Radio 98.3 Vancouver.
Rabia Mir is a MA student in Educational Studies at University of British Columbia. Rabia has worked in investment management for six years in US, UK, Singapore and Pakistan. She was also Project Director for United World College in Pakistan where she oversaw the selection, promotion and operational aspects of the program. She graduated from Harvard University in 2007.
Maria Steinberg, PhD CE is a professional evaluator living and working in Vancouver British Columbia. For over twenty-five years she has been helping funders, foundations, governments, organizations, and practitioners measure their impact and find ways to improve their programming. She works primarily in the health and social service sectors.
Impact strategy and measurement
Among her slides, Tracey Friesen, communications director of the David Suzuki Foundation, asks six questions for you to ask when measuring impact outcomes, including will your audience be challenged to think in a new way, and should you aim for global reach?
Looking at impact: Tips and tools from an evaluator
Evaluation consultant Marla Steinberg gives several tips on why we measure impact and how to conduct studies successfully.