Don't bore me!
You have the facts, you know the story better than anyone, you know in your bones your investigation matters. Now, you have to make ME the viewer/reader/listener and your bosses care.
Veteran journalist and trainer, Al Tompkins, will show you eight key “motivators” that you can use to solidly connect any story with the public.
You can have all the fancy graphics, interactives and chasing-bad-guys-down-the-hall video you want but unless you connect with the public ... it’s just noise.
Al Tompkins is a frequent speaker at IRE conferences and in newsrooms teaching critical thinking, writing, reporting and ethics. He has worked as a photographer, reporter, producer, head of investigations and special projects and News Director.
Al has been a final juror for IRE, duPont Columbia Awards, Scripps Howard Awards.
Al has taught journalists in 49 states, Canada, Egypt, Ecuador, South Africa, Iceland, Denmark and beyond. 150 universities use his book "Aim for the Heart."
No tipsheets have yet been uploaded for this event.