Management Track: Vetting story ideas and knowing when to cut bait

  • Event: 2018 IRE Conference
  • Speakers: Greg Borowski of Milwaukee Journal Sentinel; Dwayne Bray of ESPN; Audrey Cooper of San Francisco Chronicle
  • Date/Time: Friday, Jun. 15 at 10:15am
  • Location: Oceans 3
  • Audio file: No audio file available.

It's easy to fall in love with a story idea and keep pursuing it far beyond its viability. Learn tricks of the trade from experienced editors who've discovered ways to vet story ideas effectively and efficiently. Discover how to know when to hold 'em or when to fold 'em and move on to a more promising idea or thread.

Speaker Bios

  • Greg Borowski is deputy editor/News, projects and investigations at the Milwaukee Journal Sentinel, where for more than a decade he has overseen one of the nation's most-respected watchdog teams. He has overseen projects that have won nearly every major award in journalism, including the Pulitzer Prize. He also oversees the Journal Sentinel's local news and business news operations. He is a graduate of Marquette University. @GregJBorowski

  • Dwayne Bray is a senior coordinating producer at ESPN who has managed the network’s television enterprise/investigative unit. Prior to joining ESPN in 2006, Bray was at the Dallas Morning News; the Los Angeles Times; the Dayton Daily News; and the Medina (OH) Gazette. At ESPN, Bray led his team to two Peabodys, the duPont, several Murrows, an IRE Award and an Emmy.
  • Audrey Cooper is the editor of the San Francisco Chronicle, the first woman to hold the post in the company's 153-year history. The Chronicle, which has the largest West Coast newsroom north of Los Angeles, has been named the best large newspaper in California every year she has been editor. 

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