Broadcast Track: Digital for dummies (and smarties) (Sponsored by National Association of Broadcasters)

  • Event: 2018 IRE Conference
  • Speakers: Mark Greenblatt of Scripps Washington Bureau; Noah Pransky of independent journalist; Joce Sterman of Sinclair Broadcast Group
  • Date/Time: Saturday, Jun. 16 at 9:00am
  • Location: Crystal C
  • Audio file: No audio file available.

Veteran reporters with deep experience in video investigations unpack how to reach entirely new audiences through digital platforms. Learn how you can make your stories go viral without a large team by creating shareable videos that thrive on social platforms;  keeping audiences engaged online while driving your “time on site” numbers through the roof, and adopting multi-platform strategies ranging from digital-first investigations to using SoundCloud to deploy your own podcasts online.

Speaker Bios

  • Mark Greenblatt is a 3-time Peabody award winner who’s work has led to widespread reforms, new local and federal laws and the federal indictment of a former V.A. chief. His work has earned the I.R.E. Medal, duPont-Columbia, Livingston, national Emmy for investigative, national Murrow and he has twice been named a finalist for Harvard’s Goldsmith Prize. Mark is a proud father and husband, brews his own beer, and he is the Fund For Investigative Journalism’s Treasurer.

  • Noah Pransky is an investigative reporter who collected national Cronkite, Polk, duPont, and Murrow awards for his watchdog work while at WTSP in Tampa Bay.  He recently brought his out-of-the-box government, consumer, and sports business watchdogging to New York City, a return to the region where Pransky began his career as a sports anchor/reporter.
    Twitter/FB/IG:  @NoahPransky

  • Joce Sterman is an investigative reporter handling national projects distributed to more than 70 SBG affiliates across the country, including WJLA/ABC7 in DC, WBFF/FOX45 in Baltimore and KOMO in Seattle. She also works as a correspondent for the Sunday morning investigative program, Full Measure. Joce's stories have earned her multiple regional Emmys and a Murrow. IG/Twitter: @Jocefromthenews

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