Technology and Tools Track: Who’s your audience? Building investigative stories with impact.
Investigative reporters can invest months, even years, on a project. But if they don't invest the time to create a strategy early on, during the reporting process, it may not reach the audience it needs to have the impact it deserves. This session will highlight successful and practical engagement strategies for investigative storytelling.
Julia B. Chan leads editorial and engagement initiatives as the Director of Audience at Mother Jones. She was previously the Digital Editor at Reveal and The Center for Investigative Reporting where she managed content strategy, story production and audience engagement for its radio show/podcast and long-form investigations. Julia serves on AAJA’s national board and founded Journalists of Color, a global community of digitally savvy and diverse journalists. @juliachanb
Rick Hirsch is managing editor of The Miami Herald, where he has worked as a reporter and editor for 39 years. He is responsible for day-to-day oversight of The Herald’s news content on digital platforms and print. He also supervises newsroom recruiting and training. He's led coverage of numerous disasters, from including a key role in coverage of Hurricane Andrew and its aftermath, which won a Pulitzer Prize for Public Service. @rickhirsch
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