College sports finances: Where the money comes from and where the money goes

  • Event: 2019 CAR Conference
  • Speakers: Scott Hirko of Knight Commission on Intercollegiate Athletics; Jodi Upton of Syracuse University
  • Date/Time: Saturday, Mar. 9 at 2:15pm
  • Location: Cardiff
  • Audio file: No audio file available.

The playing field is about to change in college athletics. Lawsuits and other challenges are expected to fundamentally change the way college sports -- and especially football -- are financed and played. But how to cover the ongoing story? Who will end up as winners and who will lose out? This interactive session will provide attendees a hands-on opportunity (bring your laptop!) to use the Knight Commission’s NCAA Division I Athletic and Academic Spending Database to understand the financial landscape for Division I college sports, and the differences between well-resourced athletics programs and the ones that depend on school resources. Specific tools for reporters to compare financial statements and trends over time will be revealed for the first time at the 2019 CAR conference. These resources can help lead to enlightening and impactful stories about schools' athletics programs in your region.  


Speaker Bios

  • Dr. Scott Hirko is an Associate for Communication and Research, Knight Commission on Intercollegiate Athletics.  He is the project manager for the College Athletics Financial Information (CAFI) Database, In addition, Dr. Hirko is an Assistant Professor, and Director, of the Sport Management Program at Defiance College (Ohio). @KnightAthletics 

  • Upton is Knight Chair in Data and Explanatory Journalism at Syracuse University. Her students have contributed to USA TODAY, CNN and other media. Her students also helped develop data for the Syrian Accountability Project, which tracks Syrian War casualties. Previously, she led an award-winning team of journalists and researchers at USA TODAY, covering data-driven topics including Medicare fraud, new economy jobs, mass killings and college football coaches’ salaries.

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