College sports finances: Where the money comes from and where the money goes

  • Event: 2019 CAR Conference
  • Speakers: Scott Hirko of Knight Commission on Intercollegiate Athletics; Jodi Upton of Syracuse University
  • Date/Time: Saturday, Mar. 9 at 2:15pm
  • Location: Cardiff
  • Audio file: No audio file available.

The playing field is about to change in college athletics. Lawsuits and other challenges are expected to fundamentally change the way college sports -- and especially football -- are financed and played. But how to cover the ongoing story? Who will end up as winners and who will lose out? This interactive session will provide attendees a hands-on opportunity (bring your laptop!) to use the Knight Commission’s NCAA Division I Athletic and Academic Spending Database to understand the financial landscape for Division I college sports, and the differences between well-resourced athletics programs and the ones that depend on school resources. Specific tools for reporters to compare financial statements and trends over time will be revealed for the first time at the 2019 CAR conference. These resources can help lead to enlightening and impactful stories about schools' athletics programs in your region.  


Speaker Bios

  • Dr. Scott Hirko is an Associate for Communication and Research, Knight Commission on Intercollegiate Athletics.  He is the project manager for the College Athletics Financial Information (CAFI) Database, In addition, Dr. Hirko is an Assistant Professor, and Director, of the Sport Management Program at Defiance College (Ohio). @KnightAthletics 

  • Jodi Upton is the Knight Chair in Data and Explanatory Journalism at Syracuse University, where she is developing a data journalism program. Previously, she was Senior Database Editor at USA TODAY, where she led a team on stories from mass killings to Medicare fraud to football coach contracts. She was a John S. Knight Fellow at Stanford University and is a consultant for the Knight Commission on Intercollegiate Athletics.

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