Business Track: Make your business stories sing
Business stories are often rooted in numbers, but that doesn’t mean they have to be boring. This session will provide tips for identifying the characters and anecdotes that fuel compelling storytelling, approaches for cultivating sources and some non-traditional techniques to get records and data about the businesses you are investigating.
This panel is sponsored by Bloomberg. IRE retains control of content, including the topic and speaker selection, for all conference sessions.
Preeta is The Wall Street Journal's deputy business editor. She helps run the paper's coverage of business and technology globally, working closely with the business editor and a team of around 100 reporters in nine bureaus. In this role, she focuses on business news coverage planning, edits articles and helps guide reporters and bureau chiefs on sourcing and story development. Previously, she was a finance and M&A reporter. Follow her on @preetatweets
Lauren Etter is an investigative reporter at Bloomberg News. Previously she was a staff writer at The Wall Street Journal, and a freelance writer for multiple publications, including Vanity Fair and The New Yorker.com. Lauren obtained a bachelor’s degree in political science and history from the University of Montana, a master’s degree in journalism from Medill School of Journalism and a master’s degree in law from Northwestern University School of Law. @lauren_etter
Alison Young is the Curtis B. Hurley Chair in Public Affairs Reporting for the Missouri School of Journalism. She previously spent 10 years as an investigative reporter for USA TODAY. She is a past president of IRE’s board. She has revealed safety lapses at bioterror research labs, hazards near forgotten lead factories, and the criminal backgrounds of dietary supplement makers. Her "Deadly Deliveries" series (maternal.usatoday.com) revealed the role of substandard hospital care in maternal deaths. Honors include three Gerald Loeb Awards, three Scripps Howard Awards and a duPont-Columbia Award. @alisonannyoung
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