Mastering the investigative interview
We've all done it - blown a key interview or missed a vital question.
We do interviews every day, often without thinking. Maybe that’s the problem –we make basic mistakes in interviews because we are not thinking strategically and tactically. Journalists too often think all we need is a lot of research and a few pointed queries. But the politicians, businesspeople and PR flacks are experts at jumping on the smallest opening we give them, the tiniest mistake in formulating a question.
It’s not just about getting the facts out: it’s about how to dramatically rethink the way you approach interviews, how to master the basic rules of tough interviews, and then learn how to break them when needed.
This session aims to radically change the way you prepare and approach your interviews, with plenty of examples of interviews from media around the world that worked well and some that failed miserably.
Julian Sher is a veteran documentary director, newsroom trainer and the author of six books. He was an investigative reporter for the Toronto Star and the Globe and Mail and his articles also appeared in the New York Times and USA Today. For five years, he was the Senior Producer at CBC's The Fifth Estate, Canada's premier investigative program. He has trained in the Middle East, Africa, Asia, Europe and North America. See www.juliansher.com. @juliansher
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