Master class: Getting ready to cover Census 2020 *pre-registered attendees only

  • Event: 2020 NICAR Conference
  • Speakers: D'Vera Cohn of Pew Research Center; Paul Overberg of The Wall Street Journal
  • Date/Time: Sunday, Mar. 8 at 9:00am
  • Location: Galerie 5 - 2nd floor
  • Audio file: No audio file available.

The 2020 census has already begun. In mid-March, it ramps up with a blizzard of millions of mailed invitations to respond. The data and story possibilities will follow almost immediately and continue through at least 2022. Are you ready? Especially if you have not covered a census, this workshop will prepare you to make a plan, gather the data, understand it and turn it into compelling stories.

D'Vera Cohn and Paul Overberg have each been writing about the census since 1990. Dee, who covered census topics for The Washington Post before working for Pew Research, led five Poynter Institute 2020 census workshops for journalists over the past year. Paul led IRE-sponsored census training workshops and panels since 2000, and covered demographics for USA Today and The Wall Street Journal for more than 25 years.

This three-hour workshop will include:

*What numbers are coming when?

*Census-speak: Concepts and definitions to unlock the data and avoid newbie errors

*Geography: Understanding the "where" to find stories from neighborhood to national

*Seven stories any newsroom can do

*Examples of great 2010 census stories

*How census numbers can be used on every beat

*Making a newsroom plan: How to pick your spots and get outside help too

Pre-registration is required and seating is limited.

Speaker Bios

  • D'Vera Cohn (@allthingscensus) writes about demographics and immigration for Pew Research Center, where she has worked since 2007. Before that, she had a 21-year career as a Washington Post reporter, covering the same topics. In the past year, she organized and taught at five Poynter Institute journalism workshops about covering the 2020 census. The 2020 census will be the fourth she has written about.  

  • Paul Overberg is a data reporter at the Wall Street Journal and a member of its investigative team. He focuses on economic and demographic stories but helps reporters working on many subjects. He previously worked at USA TODAY, where he worked on projects that won the Philip Meyer Award for Precision Journalism and the National Headliner Award.

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