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Resource ID: #6006
Subject: 2020 IRE Conference Tip Sheets
Source: Zaneta Lowe, Anna Werner
Affiliation: WREG, CBS News
Date: 2022-10-15



Raw, compelling, emotional. Anyone ever use those words to describe an interview from one of your stories? Well ... after this class they will! From preparation and mastering the art of the interview to key mistakes to avoid, two veteran, broadcast journalists will arm you with tools to immediately use in your next investigation. You’ll also learn how to navigate our “new normal” and ask tough questions without being in the same room as your subject!

This session with CBS News National Consumer and Investigative Correspondent Anna Werner and Anchor/Investigative Reporter Zaneta Lowe of WREG-TV will include:

* Interview preparation: We’ll show you how to background like a boss, develop strategic questions and create a blueprint for your interview.
* Mastering the interview: Three mistakes to avoid during an interview, the one *critical* key to interviews that has nothing to do with your broadcast skills, and planning for the “unplanned” interview
* Navigating interviews in our new normal: Using Zoom, FaceTime, shooting with your cell phone? No worries. We’ll walk through some simple steps to help you continue to ask tough questions and conduct compelling interviews while being socially distant, or using virtual technology.


109 Lee Hills Hall, Missouri School of Journalism   |   221 S. Eighth St., Columbia, MO 65201   |   573-882-2042   |   |   Privacy Policy
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