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Baseline examines the failed affair of the cosmetics company Avon with information-technology business. Avon wanted to sell via the Internet, and to transform paper-based processes into electronic ones. The result: "The company burned through three chief information officers and came close to doing away with its main asset - its powerful Avon lady sales force...." The story reports on Avon's "missteps and self-corrections over the course of the past decade."