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Business Week uncovers a carefully plotted and well-financed campaign to inflate the sales of The Discipline of Market Leaders by up-and-coming constultants Michael Treacy and Fred Wiersema, that spent 15 weeks early last year on The New York Times nonfiction best-seller list. The authors were able to fool The Times into believing there was a widespread demand for the book. (Aug. 7, 1995)
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