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A CTV investigation sheds light on numerous cases, when crisis pregnancy centers in North America provide false information or use scare tactics, instead of fairly counselling women with unplanned pregnancies. The story reveals that "in reality, these centers are little more than fronts for pro-life activists who counsel women against having an abortion." Using hidden camera investigative techniques, reporters reveal "the lies that are told," like exaggerations of health risks and scary descriptions of medical procedures. They also find that some centers use religious arguments to dissuade women from having an abortion.