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Resource ID: #18173
Subject: Aviation
Source: Wall Street Journal (New York)
Affiliation: 
Date: 2022-01-10

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Description

The Wall Street Journal looks at the battle between the two major rivals in the airplane business - Boeing and Airbus. The story focuses on a "critical sales pitch at prestigious Singapore airlines" in May 2000, which ended with Singapore selecting the planes of Boeing's main rival, Airbus. The article examines the role of Joe Sutter, "the living legend in the world of big jets," in today's management of Boeing Co, and finds that he has helped Boeing to beat back the challenge posed by the new Airbus A380.

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