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Although Bloomberg accepted no campaign contributions since first running for New York City mayor in 2001, Bernstein shows that his deputy mayor, Daniel Doctoroff, represented a conduit for donations from bankers, real estate developers and others with economic interests. While leading NYC 2012, an organization established to raise funds to bring the Olympics to New York, Doctoroff convinced many people who wanted to do business with the city of New York to donate to his pet organization.