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A tipsheet on how to conduct a public opinion survey and use the results in an investigative story.
O'Reilly describes how polls are conducted at the Los Angeles Times. He also provides a glossary of poll-related words and phrases.
Pinkus describes the factors that make a good or bad poll. And, she describes how to make prevent errors in polling that could lead to inaccurate data.
This 20-page manual teaches reporters how to dissect existing surveys and polls and set-up their own polls/surveys. Also included are the names of magazines, newsletters, books, indexes, and online sources that report on public opinion surveys. In addition, two pages of short stories from Uplink provide some quick math tips. The Uplink articles are not included with the PDF but are available from the Resource Center. Audio tape is available for purchase from the IRE Resource Center. Contact us at (573) 882-3364 or [email protected]