Promoting your investigation

• Event: 2012 IRE Conference
• Speakers: TBA
• Date/Time: Saturday, June 16 at 10:50 a.m.
• Location: Salon E
• Audio file: Only members can listen to conference audio

In a world of information abundance, how do you call attention to your investigation? Is community engagement only “promotion” or “marketing,” or can journalists effectively use new channels and new collaboratives to inspire debate about or action on stories? In this panel, we look at journalistic ways to involve the audience and build community around news organizations.

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