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The Wall Street Journal reports on entrepreneur, Jay Walker, the founder of Priceline.com. His company, along with the plans to build his 24,000 square feet mansion, fell to the wasteside as Priceline shares fell to $2. Walker tried to expand his business by adding Priceline Webhouse Club Inc. that sold groceries and gasoline but it too struggled and went out of business. Walker now has been selling his Priceline shares and "stepped down from Priceline.com's board, severing his ties to the company he founded." Reporter Julia Angwin describes Walker's efforts to stay afloat and the house that remains unfinished.

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