Brent Schrotenboer of The San Diego Union-Tribune dissected the college football bowl system to reveal the lucrative financial structure that helps explain the system's staying power. The investigation checked IRS records for 19 current bowl games to find that net assets grew by 85 percent from 2001-2005, up from $3.4 million to $6.3 million The article also disclosed the compensation packages of bowl executives.
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