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Disney looks to improve parks to further growth

Jerry W. Jackson, Debbie Salamone and Sean Mussenden of The Orlando Sentinel used public records to determine that Walt Disney World represents a more than $4 billion-a-year business in Central Florida. The paper reviewed state, local and county tax records, corporate annual reports and 15 years' worth of federal SEC filings, using computer-assisted reporting, to analyze the company's size and impact on the community, as well as its contribution to the revenue and profitability of the theme park division and to Walt Disney Co. overall.

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