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Looking at the vast diversity of American voters

"To win national office in America, candidates must appeal to a mosaic of diverse communities, which vary in culture, religion, income, education, geography and political views. How well they succeed in appealing to some groups without alienating others can only be measured by data that reflects this rich diversity.

Working with Ipsos, Reuters has created such a database–the American Mosaic Polling Explorer –which can easily be searched by following the directions below."

"Want to know what white men in the South think about immigration policy? How African-American women older than 50 view gay marriage? Whether veterans and their families approve of the country's foreign policy? You can find the answers to those and many other questions by drilling down in this unprecedented trove of data."

"Every week since January Reuters reporters have polled about 2,500 people. By the time the election is held in November they will have reached well in excess of 150,000 people. But this is not a traditional telephone survey. The data is primarily drawn from online surveys using rigorous sampling methods developed in consultation with outside experts."

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