Source:2702Matt Carmichael, Peter Gade, Chris Jackson
Affiliation:Ipsos North America; University of Oklahoma; Ipsos
Quick survey: how many of you are inundated with press releases about polls, rankings, and best-of lists? You know your readers love that kind of thing, but you don’t want to mislead them with bad data or overstating the results. Maybe the election has you questioning its value in general. We’ll give you the tools you need to quickly sort out what’s worth covering. But let’s go further: You’ll see some real-life examples of even more interesting ways to incorporate this data into your story-telling and reporting.