Investigations have the biggest impact when they’re widely read and when readers let elected leaders know it. But a gripping title and great visuals aren’t all it takes to land a motivated audience. Three leading professionals show how to use audience research, marketing campaigns and social media to ensure your best investigative work reaches people who care. Learn what reporters and editors can do to engage viewers before, during and after launch. Know when to bring the social engagement team into the planning process. Whether you’re a newsroom of one or a national outlet with its own marketing department, you’ll walk away with new ideas for promoting stories and the value of investigative reporting.