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Resource ID: #1263
Subject: 602
Source: 2703Jessica Pucci, Steve Suo, Suzanne Grethen, Bridget Botelho
Affiliation: Cronkite School, The Oregonian/OregonLive, Hearst Television, Mother Jones
Date: 2017



Investigations have the biggest impact when they’re widely read and when readers let elected leaders know it. But a gripping title and great visuals aren’t all it takes to land a motivated audience. Three leading professionals show how to use audience research, marketing campaigns and social media to ensure your best investigative work reaches people who care. Learn what reporters and editors can do to engage viewers before, during and after launch. Know when to bring the social engagement team into the planning process. Whether you’re a newsroom of one or a national outlet with its own marketing department, you’ll walk away with new ideas for promoting stories and the value of investigative reporting.

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