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Resource ID: #1690
Source:Anupreeta Das, Alison Young and Lauren EtterAnupreeta Das, Alison Young and Lauren Etter
Affiliation:The Wall Street Journal, Missouri School of Journalism and Bloomberg NewsThe Wall Street Journal, Missouri School of Journalism and Bloomberg News
Business stories are often rooted in numbers, but that doesn’t mean they have to be boring. This session will provide tips for identifying the characters and anecdotes that fuel compelling storytelling, approaches for cultivating sources and some non-traditional techniques to get records and data about the businesses you are investigating.