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Resource ID: #18
Source: Matthew Doig, David McKie - 197Matthew Doig, David McKie
Affiliation: Sarasota Herald-Tribune, CBCSarasota Herald-Tribune, CBC
Date: 1905-07-03



If everyone ignores your CAR-inspired story, then all that great work has gone down the drain. CAR isn't about throwing a bunch of numbers at people and hoping they'll be impressed by how hard you worked to get them. We have to pare down the numbers, figure out which ones we want our audience to remember, and then find the characters and narrative techniques that can bring these numbers to life. Learn how to shift from number-cruncher to storyteller.

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