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Resource ID: #576
Subject: 299
Source: 1494Tyler Fisher; Josh Kadis
Affiliation: NPR, Alley Interactive
Date: 2015



What is A/B testing, and why does it matter in the newsroom? In this session, we will talk about the basics of A/B testing, what you can learn from testing your sites and apps and how to make use of A/B testing in the context of a newsroom and the larger organization that it’s a part of.

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