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Resource ID: #5970
Subject: 2020 IRE Conference Tip Sheets
Source: Lynn Walsh, Erick Flack, Lucille Sherman
Affiliation: Trusting News, WUSA 9, News & Observer
Date: 2020-09-25



You've most likely heard it by now, but the public's trust in journalism is low, and the problem won't be solved by merely doing good journalism. At Trusting News we are learning that if users don't understand how we produce a story or why we chose to do the story in the first place, they make assumptions — and those assumptions are most likely negative. Why was a project worth your time? What made your data trustworthy? How did you work to be fair? See how two investigative teams answered those questions with "trust nuggets" weaved into their reporting, smoothly taking information that might typically get buried in an "About This Project" column and inserting it throughout the storytelling.

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