L.A. Times Magazine reports that "Ben & Jerry's, Starbucks and Patagonia. All they wanted to do was to put out a good product in a socially responsible way. Who knew that success could be so complicated? ... Will the pressures wrought by success force (Ben & Jerry's) to sacrifice the non-corporate values that made it so appealing? Ben & Jerry's isn't the only formerly small, socially responsible company whose mainstream success threatens to hoist it upon its own ethical petard..."
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