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Resource ID: #13085
Subject: Technology
Source: Marin Institute (San Rafael, Calif.)


A Marin Institute study looks at the problem of unregulated advertising in Cyberspace. As alcohol advertisers search for creative ways to reach younger audiences, more underage children are finding alcohol billboards on the Internet that inform them how to join on-line beer and wine tastings, receive free alcohol paraphernalia, color a liquor ad and keep it as a computer screen saver, and even order alcohol. Congress has ignored the problem in its latest bill on telecommunications and responsible advertisers fear that even if Congress implements stricter regulations within the United States aggressive advertisers will simply put their alcohol and tobacco pages on the Internet from countries outside the United States.(Spring 1995)

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