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Resource ID: #13268
Subject: Business
Source: Smart Money Magazine
Affiliation: 
Date: 

Description

Squeezed by downsizing and seduced by the lure of owning their own businesses, baby boomers are flocking to franchising in droves. Smart Money investigates how franchisers often end up being the big winners while private citizens who have just sunk their savings into franchises end up as the losers. (April 1996)

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