IRE favicon


Resource ID: #13590
Subject: Environment
Source: Dollars and Sense Magazine
Date: March/April 1996


This article explores the "green" and "cause-related" marketing phenomenon in which companies associate themselves with social activities or the use of certain products as a way of distinguishing their brands. The centerpiece of the article is the rain forest harvest, the third world project launched to promote capitalism among Amazon Indians. (March/April 1996)

This file is not available for digital download. IRE members may place an order by emailing

141 Neff Annex   |   Missouri School of Journalism Columbia, MO 65211   |   573-882-2042   |   |   Privacy Policy
apartmentpenciluserscalendar-fullcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram