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Resource ID: #13590
Subject: Environment
Source: Dollars and Sense Magazine
Date: 1996-04-01


This article explores the "green" and "cause-related" marketing phenomenon in which companies associate themselves with social activities or the use of certain products as a way of distinguishing their brands. The centerpiece of the article is the rain forest harvest, the third world project launched to promote capitalism among Amazon Indians. (March/April 1996)

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