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Resource ID: #13855
Subject: Consumer Affairs
Source: KNXV-TV (Phoenix)
Date: 1996-04-12



Circle K, a major Phoenix corporation, was trying to battle the perception that its convenience store gasoline was not as good as name brand gas. The company launched a massive ad campaign stating that it now supplied the name brand gasoline Unocal. Reporters revealed that Circle K continued to use the non-brand name gasoline and were deceiving their customers. (Apr. 12, 1996)

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