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WSMV discovered a secretive industry of telemarketers, private investigators, runners and chiropractors who all benefited by contacting people who had been in automobile accidents and getting them to come in for a "free exam." The investigation found the only people solicited were people who had been hit by drivers with insurance. WSMV documented how one company portrayed itself to accident victims as a "service organization" whose purpose was to "help accident victims" yet in reality they were a for-profit company earning a bounty for each patient who kept his chiropractic appointment. The practice of soliciting accident victims is against the law, yet Tennessee had never disciplined a single chiropractor for soliciting.