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Robert L. Crandall, owner of American Airlines Inc. is the roughtest, toughest competitor in one of the world's most competitive industries. But even the bad-boy genius of the airline business can make mistakes, and Crandall has made some big ones. His 1992 "value pricing" scheme helped send airline profits into a tailspin that lasted years. Now, as he approaches retirement, Crandall has a shot at realizing his driving ambition: to position American as the dominant U.S. carrier for the next 20 years.
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