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Resource ID: #14353
Subject: Advertising
Source: Wall Street Journal (New York)
Date: 1997-04-30



Story concerns corporate advertisers role in influencing the nation's flow of news and information. Specifically, the case of Esquire pulling a story (about a gay man writing college term papers for sex) because Chrysler told them to do so. Also tells of a letter Chrysler sent to more than 100 magazines (including Esquire) demanding notification about editorial content which "encompasses sexual, political, social issues or any editorial that might be construed as provocative or offensive." The story also reported that magazines were routinely acceding to this request, and that a slew of ofther big advertisers were demanding similar warnings. "No Offense" reveals the the threat of retail advertisers on magazine independence. Winn-Dixie, Wal-Mart and several other big chains were expanding efforts to demand warnings of controversial stories-- so they could pull them from their racks. "Chain Reaction" deals with the economics of Barnes & Noble and Borders, and how they exert incalcuable influence on all book publishing. The conclusion of the article being: Publishers are bearing the cost of filling an ever-larger retail pipeline, while reaping hardly any of the benefits. The reason: The chains promote only a chosen few blockbusters and return vast quantities of unsold books, which publishers destroy.

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