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The saga of the latest breakthroughs in impotence treatments shows how the medical establishment may redefine a condition in a way that greatly increases the number of people "afflicted." It shows that Wall Street may adopt hyped statistics to increase markets; how pharmaceuticals companies may recruit influential doctors as consultants until few independent experts remain; how physician's safety concerns about new therapies may remain whispers that the public (and investors) are unlikely to hear. The story deals with the new pharmaceutical treatments for erectile dysfunction.

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