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Resource ID: #14806
Subject: Sports
Source: New Times (Phoenix)
Date: Sept. 17-23, 1998


No matter what happens on the field, Arizona State University athletics hits pay dirt every game -- with a nonstop stream of advertisements. New Times examines the only tally that appears to matter to the ASU athletic department -- the more than $2 million it rakes in each year from "corporate partners" whose jingles, slogans and come-ons bombard Sun Devil football fans.

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