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Time Magazine reports that overly trusting seniors are falling victim to a sophisticated industry of slick-talking flimflam artists to the tune of $40 billion a year. This story relates a classic study in what makes fraud against elderly people, espectially women, one of the biggest growth industries in America. But efforts to protect the elderly are picking up. State and local authorities are attempting to step up prosecutions of con artists and are joining AARP and other organizations in distributing to the aged tips on how they can avoid being conned.

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