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Resource ID: #17213
Subject: Charities
Source: Weekly Planet (Tampa, Fla.)
Affiliation: 
Date: July 20

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Description

The Weekly Planet investigates a direct mail sweepstakes that was part of joint fundraising campaign by Easter Seals, National Children's Cancer Society and National Parks Trust. While large commercial sweepstakes, such as National Publishers Clearinghouse, have been criticized for using manipulative techniques targeting the old and unsophisticated, charities, using similar techniques, have "largely cruised bellow the radar of state law enforcement and regulatory agencies. The charities have been able to do so because their campaigns are comparatively small... And, simply being a charity doesn't hurt either." The Weekly Planet document how senior citizens were duped into thinking they had won millions of dollars.

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