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A Mother Jones investigation looks at the implications of the aggressive advertising of prescription drugs. The report poses the question, "What does it mean for our health care when serious medicine is marketed like soap." The story reveals that "pharmaceutical companies spent $1.7 billion on TV advertising in 2000, 50 percent more than they spent in 1999." It finds that "direct-to-consumers advertising has paid off ... often turning solid earners into blockbuster drugs." The investigation also exposes major pharmaceutical companies that have failed to comply with the federal regulations on direct-to-consumer ads..

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