When Fresh Fields opened its doors on Washington D.C.'s low-rent P Street neighborhood in December 2000 many were unsure if the opulent nationwide organic grocer chain could survive in an area known more for "Popeyes and bulletproof windows." As part of a larger revitalization of D.C.'s Logan Circle area that began in the early 1990s, Fresh Fields was lured to P Street by a concerned group of citizens determined to set the neighborhood in a new direction with high quality grocers, a bakery, a hardware store, and upscale bicycle shop. Now Fresh Fields handles 20,000 transactions a week and is transforming not only the face of the community, but also the people who live in it.
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