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When Fresh Fields opened its doors on Washington D.C.'s low-rent P Street neighborhood in December 2000 many were unsure if the opulent nationwide organic grocer chain could survive in an area known more for "Popeyes and bulletproof windows." As part of a larger revitalization of D.C.'s Logan Circle area that began in the early 1990s, Fresh Fields was lured to P Street by a concerned group of citizens determined to set the neighborhood in a new direction with high quality grocers, a bakery, a hardware store, and upscale bicycle shop. Now Fresh Fields handles 20,000 transactions a week and is transforming not only the face of the community, but also the people who live in it.

This file is not available for digital download. IRE members may place an order by emailing rescntr@ire.org