Friedman tells the story of two Israeli soldiers killed by a Palestinian mob in Ramallah, West Bank. More than the killing itself, a 47-second film of the killings made by an Italian media crew changed the course of the Israeli-Palestinian conflict. After the killing, the conflict "takes an abrupt turn. The Israeli Defense Force seals Ramallah and all the Palestinian areas more severely than they've been sealed since they came under Palestinian control...The generals at the sprawling military campus in Tel Aviv order a missile attack on Arafat's headquarters...It is the first full-scale attack against Palestinian assets." The footage gives the Israelis a powerful image to use in their public relations campaign. As Friedman writes, "Not all deaths are created equal."
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