Orwall takes a look at the trend of globalization in the entertainment industry, with a specific look at music trends. With the new popularity of global music, many record labels, such as Sony, are searching for new artists overseas. Orwall looks at Colombia recording artist Shakira, who began her singing career at the age of 13 with Sony. After enjoying success from her records in areas outside of the U.S., Sony is now trying to groom Shakira for a major shift from international audiences to the U.S. With work on a English-language record already beginning, producers are hoping Shakira can follow in the footsteps of another cross-over artist, Gloria Estefan, who has coached Shakira on some of her songs. Record executives are careful to slowly introduce Shakira to American audiences as to not alienate her from her large fan-base in Latin America.
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