Brill's Content analyses the anti-smoking campaign started by the recently established American Legacy Foundtaion. The story reveals that "a $100 million-plus effort to use the glitz and tricks of advertising to battle teen smoking ... is being hampered by politics and by a bureaucracy's need to self-perpetuate." The article reports on how the foundation's ad creators are pressed to comply with the "so-called antivilification clause, which forbids the foundation form attacking the tobacco companies directly and introduces a specter of liability..." The article looks at the controversies surrounding a recent ads that showed body bags being brought to the corporate headquarters of "a major tobacco company," and describes other creative ideas that have remained nascent.
This file is not available for digital download. IRE members may place an order by emailing email@example.com