Brill's Content analyses the anti-smoking campaign started by the recently established American Legacy Foundtaion. The story reveals that "a $100 million-plus effort to use the glitz and tricks of advertising to battle teen smoking ... is being hampered by politics and by a bureaucracy's need to self-perpetuate." The article reports on how the foundation's ad creators are pressed to comply with the "so-called antivilification clause, which forbids the foundation form attacking the tobacco companies directly and introduces a specter of liability..." The article looks at the controversies surrounding a recent ads that showed body bags being brought to the corporate headquarters of "a major tobacco company," and describes other creative ideas that have remained nascent.
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